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Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber, this slippers will naturally not stay on the shelf for too long. Interested friends may wish to wait for the arrival of the second product!.Find the latest selection of Sober House Vh1 in-store or online at Nordstrom. Shipping is always free and returns

In the domestic idols, there are Zhou Zhennan who confessed to Xiao Jia on Weibo during the son of tomorrow, and Diva, who is at the level of Jolin Tsai, expressed his hope to work together in an interview.

The official good words: It is the brand positioning that is seen by taking pictures of models casually, but is this really the case? Whether it is the brand positioning or the instant high popularity of drew house, the most powerful thing is the power of celebrities to bring goods. The traffic of celebrities this year is unmatched~ Except for Bieber himself and his wife Beaver, the single product with the highest rate of appearance on the street is used. At the draw house, there are many stars who are loyal fans of the draw house!

In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world.Sober House Vh1 Official Website

This cooperation kicked off with the “creative flash” of the immersive experience of the SSENSE flagship store in Montreal, realizing the first interaction between the brew house and North American fans in real life.

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.

In early 2018, Justin Bieber founded his personal clothing brand, Drew House. Drew House, which is the middle name of his full name, “Justin Drew Bieber”, is trademarked “Drew”, “The House of Drew” and “La Maison Drew”. It was co-founded by Hollywood heavyweight agent Scooter Braun, Hollywood fashion designer Ryan Good and Justin Bieber. The brand LOGO was designed by Justin Biebers friend, American street graffiti artist and brand designer Kyle Harry. It is a mischievous smiley face, full of happiness and relaxation, and the smiley face + the logo of his middle name Drew.

His black outfit itself is rather dull, but because of this yellow smiling face and the classic “drew”, it will be particularly eye-catching.

On May 12 this year, Drew House will join hands with SSENSE to reach young consumers in various countries on this global platform.