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The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landed.The House Of Drew Shops inspiration leans heavily on the punk and grunge cultures in Los Angeles
drew house encourages young people to embrace their individuality, bravely show their truest side, and not be afraid of the societys evaluation of themselves. As drew house slogan: “This is a place where you can relax and be yourself, dont care what other people think, lets play together!”
Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.
drew house is a brand from “America”, which was founded in California in 2018 by Justin Bieber and Hollywood producer Ryan Good. At present, drink house has become the favorite brand of many star artists, including Ouyang Nana, Wu Yifan, Kanye West, Billie Eilish, etc. (in no particular order).Shop The Latest The House Of Drew Shop
Kaia Gerber, who made her debut at the Met Gala, was extra careful. The black tube top bubble dress came from Oscar de la Renta, and it was a replica of Bianca Jaggers 1981 red carpet look. Kaias Met debut was a success, both in response to the theme and in the completion of the overall look.
According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.
Whether Bieber used the “fan economy” or the simple trend culture of this trendy brand, until it entered China, its sales road has been particularly successful, and every new release is sold out in seconds. Mixed with American street style, and has a unique sense of design, the wearing experience brought to everyone is basically simple, comfortable and beautiful, and can get rid of the sense of passers-by. Moreover, the new brand launched by Bieber, who has already married and started a family, can still bring such a big response. It is still very beneficial to the fashion brand clothing circle. Imagine the catfish effect, you taste, you taste it carefully~
But in fact, this is the first wave of detonation on the Internet, just like the sky-high wool ball launched by Tiffany. In fact, Justin Bieber doesnt care how many pairs of this hotel slippers are sold. What he cares about is how many eyeballs and how many people it can get. Discuss, how many free press releases can there be, and what it means to promote the brand.
In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world.