2019, OTB Group takes a minority stake in House Of Drew Shop..Mike House Of Drew Shop started his fashion career handcrafting styles for iconic rock stars, including Steven Tyler and Axl Rose. In 2014, House Of Drew Shop launched his namesake
The editor exclusively learned that SMILEY tea is a tea brand registered with the authorization of Smiley IP. The above store is expected to officially open on October 1, the first day of the National Day..2019 and 2021, Council of Fashion Designers of America (CFDA), Mike House Of Drew Shop was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
Whether Bieber used the “fan economy” or the simple trend culture of this trendy brand, until it entered China, its sales road has been particularly successful, and every new release is sold out in seconds. Mixed with American street style, and has a unique sense of design, the wearing experience brought to everyone is basically simple, comfortable and beautiful, and can get rid of the sense of passers-by. Moreover, the new brand launched by Bieber, who has already married and started a family, can still bring such a big response. It is still very beneficial to the fashion brand clothing circle. Imagine the catfish effect, you taste, you taste it carefully~
On May 12 this year, Drew House will join hands with SSENSE to reach young consumers in various countries on this global platform.
In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.House Of Drew Shop Official Shirts & Hoodies
The reason for creating this brand at the beginning was because he liked hotel slippers so much, so he used this smiling face to customize a pair of hotel slippers. My pair of slippers has also become the first product of his brand.
In terms of products, SMILEY tea does not sell cookie-cutter conventional tea, but focuses on raw leaf steam tea, that is, using Western-style coffee to make tea. The main products include latte, hand-brewed tea, milk tea and special tea with wine elements. Drinks, ice cream, etc.
Drew house was founded in California in 2018 by famous singer Justin Bieber and Hollywood producer Ryan Good. The name “drew” comes from Biebers middle name Drew. The brand is deeply influenced by skateboarding culture and has a unique street style.
This cooperation kicked off with the “creative flash” of the immersive experience of the SSENSE flagship store in Montreal, realizing the first interaction between the brew house and North American fans in real life.
In the domestic idols, there are Zhou Zhennan who confessed to Xiao Jia on Weibo during the son of tomorrow, and Diva, who is at the level of Jolin Tsai, expressed his hope to work together in an interview.