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Recently, I saw a new store being renovated in Joy City, Chaoyang. Judging from the big yellow smiley logo on the fence, this is an independent new tea shop under the French clothing brand Smiley, called SMILEY tea. According to the fence information, this year marks the 50th anniversary of the Smiley brand, and the store is the first store of SMILEY tea in the world..Original Drew House Hoodies inspiration leans heavily on the punk and grunge cultures in Los Angeles

At the end of March this year, just after Justin Biebers world tour in Montreal, Canada, the superstar couldnt wait to visit the “new home” of Drew House. Just in Montreal, the SSENSE flagship store built by architect David Chipperfield is now refurbished with childlike smiley graffiti, turning into a drink house pop-up store, providing an immersive interactive experience for fans of this trendy brand.

The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew.

Nowadays, trendy brands are becoming more and more popular. Compared with Supreme and OW, which are also on the high street route, the brand we are going to talk about today does not have all kinds of exaggerated logo designs, and most of them are solid color series. A single product, and the price is relatively much more affordable.Discover complete Original Drew House Hoodie®

In the domestic idols, there are Zhou Zhennan who confessed to Xiao Jia on Weibo during the son of tomorrow, and Diva, who is at the level of Jolin Tsai, expressed his hope to work together in an interview.

According to public information, the Smiley brand was founded in the 1960s. French journalist Franklin Loufranri put forward the concept of “Smile France” in the French Evening News at that time, and founded The Smiley Company for authorization. Today, the company relies on licensing to rank among the top 100 licensors in the world.

In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.

Just a few weeks ago, brew house and the international trend e-commerce platform SSENSE became a global partner, who made her debut at the Met Gala, was extra careful. The black tube top bubble dress came from Oscar de la Renta, and it was a replica of Bianca Jaggers 1981 red carpet look. Kaias Met debut was a success, both in response to the theme and in the completion of the overall look.