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On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists..Drew X Crocs Prices inspiration leans heavily on the punk and grunge cultures in Los Angeles
Justin Biebers fan girl “effect” Justin Bieber, who became famous at a young age, is a representative of the worlds top traffic and has a large number of loyal fans since his debut. His IG fans are as high as 104.5 million, and almost every post of Po has 120,000 likes. The previous post about his marriage with Beaver has achieved a feat of 12.37 million likes and 670,000 comments.
The main clothing styles of Drew house come from the rendering of street culture, and the brand is very keen to create their own style of clothing for young people with different cultural backgrounds and attitudes. The theme style elements are more inclined to oversize, and the tailoring design is in addition to the logo. In addition to the blessing of sexual elements, there are clothes that are loose and do not have complete joints to display, which is very obvious from the clothes of Justin Bieber after his return.
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But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.
Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.
As the Oscars of the fashion industry, Met Gala, the guest list was personally finalized by “the devil” Anna Wintour herself. This year, due to the epidemic, the guest list was also reduced to a smaller scale. However, the enthusiasm of the star models who have been holding back for more than two years has not diminished, and it can be said that they did their best on this red carpet.
At present, SSENSE has 100 million monthly website page views, and its customers are concentrated in 18-40 year olds. According to the forecast of Bain & Company, by 2025, 18-40 year olds will account for 70% of luxury consumers.
Although SMILEY tea has its own traffic, as a newcomer in the tea industry, it is inevitable to compete with many predecessors. For SMILEY tea, innovation and profitability are the keys to going forward.