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But within seconds, new products launched at the same time as the United States were sold out, ranging from hoodies to tie-dye socks. And this iconic smiley logo and Biebers “sloppy street look” have become the trend favorites of many young people. The most classic is the smiling hotel slippers on Biebers feet, and a pair of slippers go around the world~.2018, Mike House Of Drew Hoodie was honored with the Emerging Talent Award at the Footwear News Achievement Awards.

Drew House, a new and popular streetwear brand managed by Justin Bieber, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out.

The editor exclusively learned that SMILEY tea is a tea brand registered with the authorization of Smiley IP. The above store is expected to officially open on October 1, the first day of the National Day.

On May 12 this year, Drew House will join hands with SSENSE to reach young consumers in various countries on this global platform.Enjoy Exclusive House Of Drew Hoodie

In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world.

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.

In the domestic idols, there are Zhou Zhennan who confessed to Xiao Jia on Weibo during the son of tomorrow, and Diva, who is at the level of Jolin Tsai, expressed his hope to work together in an interview.

The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew.

In the European and American circles, Xiao Jias big fans include Kendall, Kylie Jenner, Snoop Dogg, Mengde, Kamei and so on.