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Creativity-oriented, sales-oriented, and seemingly contradictory directions have reached a settlement in SEENSE, which has also become the secret of SEENSEs ability to stand out in the fierce e-commerce competition..a luxury mens and womenswear brand established by Mike.

In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world.

On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists.

After this wave of warm-up, Drew House began to launch its own clothing line, mainly street style, solid color design. The word “drew” or the brands smiley logo is often used in designs, covering T-shirts, sweaters, shirts, trousers and other items.Red Drew House Hoodie Official Shirts & Hoodies

The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew.

Grimes wears an Iris Van Herpen couture with a metal mask on his head, a medieval sword on his shoulder and a shiny book in his hand. Like a queen who has traveled from a sci-fi movie to the scene, the movie “Dune” is the source of her modeling inspiration.

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

But within seconds, new products launched at the same time as the United States were sold out, ranging from hoodies to tie-dye socks. And this iconic smiley logo and Biebers “sloppy street look” have become the trend favorites of many young people. The most classic is the smiling hotel slippers on Biebers feet, and a pair of slippers go around the world~