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The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landed.Shop over 2700 top Drew House Corduroy Shirt Mens Clothing and earn Cash Back all in one place. Also set Sale Alerts and shop Exclusive Offers

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

In terms of products, SMILEY tea does not sell cookie-cutter conventional tea, but focuses on raw leaf steam tea, that is, using Western-style coffee to make tea. The main products include latte, hand-brewed tea, milk tea and special tea with wine elements. Drinks, ice cream, etc.

In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.Drew House Corduroy Shirt Outlet Sale

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.

Not only is the supermodel wife his own fan, but Billie, the most beautiful world-weary face that is so popular now, has also publicly stated that “I really love Xiao Jia”. Some time ago, Billie met Xiao Jia backstage at Coachella, and was even more happy to get Xiao Jias hug.

At the end of the same year, this pair of smiling hotel slippers was launched. It was a Drop of the nature of playing tickets.

Drew house, a trendy brand co-created by Justin bieber and other designers, will officially land in China at the end of March 2020. This trendy brand, which was only founded in 2018, has just entered the Chinese market, and its sales have been extraordinary. Presumably, friends can also see the figure of draw house on many domestic stars~

The New York Times reported on SSENSE in 2021 under the headline “The Sensibility of Ssense,” immediately reminiscent of Jane Austen’s Sense and Sensibility.