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But in fact, this is the first wave of detonation on the Internet, just like the sky-high wool ball launched by Tiffany. In fact, Justin Bieber doesnt care how many pairs of this hotel slippers are sold. What he cares about is how many eyeballs and how many people it can get. Discuss, how many free press releases can there be, and what it means to promote the brand..Its a collection of luxury streetwear for men and women that features biker jeans, graphic T-shirts, distressed denim jackets and more.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

Kanye Wests Yeezy and Beyonces Ivy Park are representatives of successful cooperation with big groups, and they all choose Adidas. On the one hand, the co-branded marketing model with popular street trends makes the brands designed by stars cross-border with their own popularity when they are born. On the other hand, Yeezy and Ivy Park have sports attributes in their own positioning and are closer to the public, while Adidas large sales channels in China can help them deploy in the market faster.

Kaia Gerber, who made her debut at the Met Gala, was extra careful. The black tube top bubble dress came from Oscar de la Renta, and it was a replica of Bianca Jaggers 1981 red carpet look. Kaias Met debut was a success, both in response to the theme and in the completion of the overall look.All Drew Hoodie White -60% Off

Drew house, a trendy brand co-created by Justin bieber and other designers, will officially land in China at the end of March 2020. This trendy brand, which was only founded in 2018, has just entered the Chinese market, and its sales have been extraordinary. Presumably, friends can also see the figure of draw house on many domestic stars~

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.

Ouyang Nana usually has a higher appearance rate of oversize in her private clothes. The loose and large version of the sweater is the most comfortable outfit for her except for work. The little fan girl of draw house~

At the end of the same year, this pair of smiling hotel slippers was launched. It was a Drop of the nature of playing tickets.

Smileys iconic “yellow smiley face” logo took the world by storm and is still enduring in the fashion world today, made into balloons, stickers, and printed on T-shirts and socks.