elevated offering of mens clothing and shoes that bridges the gap between streetwear and luxurious apparel and accessories.elevated offering of mens clothing and shoes that bridges the gap between streetwear and luxurious apparel and accessories
However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan..Find the latest selection of Drew Shirt Justin Bieber in-store or online at Nordstrom. Shipping is always free and returns
On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists.
As the Oscars of the fashion industry, Met Gala, the guest list was personally finalized by “the devil” Anna Wintour herself. This year, due to the epidemic, the guest list was also reduced to a smaller scale. However, the enthusiasm of the star models who have been holding back for more than two years has not diminished, and it can be said that they did their best on this red carpet.
The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landedCheck Out The New Arrival Drew Shirt Justin Bieber
At this time, Xiao Jias fan effect and ability to bring goods highlights his advantages. How long has the brand been established, the old irons are all on the platform of Xiaojia.
Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.
The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew.
Just a few weeks ago, brew house and the international trend e-commerce platform SSENSE became a global partner, which is the first time they have expanded their global sales.
Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, it is not difficult to find that he has a soft spot for hotel slippers. And this pair of Drewhouse slippers is also commonly used in white, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber,