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On the recent IG, Xiao Jia released a photo of himself and Kanye, and it is suspected that a new work has been announced. Without thinking of the original trend business, Xiao Jia has long been contracted..Make Fashion your New Playground with our edit of the most Exclusive Designer Pieces.

The reason for creating this brand at the beginning was because he liked hotel slippers so much, so he used this smiling face to customize a pair of hotel slippers. My pair of slippers has also become the first product of his brand.

In early 2018, Justin Bieber founded his personal clothing brand, Drew House. Drew House, which is the middle name of his full name, “Justin Drew Bieber”, is trademarked “Drew”, “The House of Drew” and “La Maison Drew”. It was co-founded by Hollywood heavyweight agent Scooter Braun, Hollywood fashion designer Ryan Good and Justin Bieber. The brand LOGO was designed by Justin Biebers friend, American street graffiti artist and brand designer Kyle Harry. It is a mischievous smiley face, full of happiness and relaxation, and the smiley face + the logo of his middle name Drew.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.New Arrival Drew House Justin Bieber

The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landed

Not only is the supermodel wife his own fan, but Billie, the most beautiful world-weary face that is so popular now, has also publicly stated that “I really love Xiao Jia”. Some time ago, Billie met Xiao Jia backstage at Coachella, and was even more happy to get Xiao Jias hug.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

At the beginning of 2018, Xiao Jia registered his Middle Name “Drew” as a trademark, and cooperated with many friends and long-term partners to create a brand-Drewhouse. Speaking of his own brand, the logo design is also very interesting. The classic Worcester Smiley In a flash, it was changed to a smiley face + the logo of his middle name, Drew.

After the marriage, the Bieber couple went with a simple style. Hailey wore Saint Laurents new single-season black deep V dress, which was simple and high-end; Bieber wore his own brand, Drew House.