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At the end of March this year, just after Justin Biebers world tour in Montreal, Canada, the superstar couldnt wait to visit the “new home” of Drew House. Just in Montreal, the SSENSE flagship store built by architect David Chipperfield is now refurbished with childlike smiley graffiti, turning into a drink house pop-up store, providing an immersive interactive experience for fans of this trendy brand..Award-winning Designer Fashion, Contemporary & Premium Sports Wear Clothing

In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, which was founded in California in 2018 by Justin Bieber and Hollywood producer Ryan Good. At present, drink house has become the favorite brand of many star artists, including Ouyang Nana, Wu Yifan, Kanye West, Billie Eilish, etc. (in no particular order).

According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.70% Off Drew Crocs 2 Shop

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.

As the Oscars of the fashion industry, Met Gala, the guest list was personally finalized by “the devil” Anna Wintour herself. This year, due to the epidemic, the guest list was also reduced to a smaller scale. However, the enthusiasm of the star models who have been holding back for more than two years has not diminished, and it can be said that they did their best on this red carpet.

Not only is the supermodel wife his own fan, but Billie, the most beautiful world-weary face that is so popular now, has also publicly stated that “I really love Xiao Jia”. Some time ago, Billie met Xiao Jia backstage at Coachella, and was even more happy to get Xiao Jias hug.

As for the fact that it is super difficult to buy a single product of the draw house, it must cost a lot of money and time for many fashion icons and friends who like to play fashion to buy a single product of his house. The most important thing is that the price of the draw house has been questioned. The low quantity is the objective reason for fans to complain, and fans at home and abroad will encounter the same situation that the price is too high. And Bieber also gave a full-point answer to this question. For many people who favor this brand, this answer is also pertinent. Bieber believes that launching his own fashion brand is not to cater to the mass market and make clothes. Well, to put it simply, the design that you have worked hard on is worth the price. You like to buy it, but dont buy it

According to public information, the Smiley brand was founded in the 1960s. French journalist Franklin Loufranri put forward the concept of “Smile France” in the French Evening News at that time, and founded The Smiley Company for authorization. Today, the company relies on licensing to rank among the top 100 licensors in the world.