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The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew..Discover The Seasons Must-Have Pieces From Ready-to-Wear Fashion to Stylish Accessories.

In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.Drew Brand Shirt For Sale Up to 20% Off

On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists.

Whether it is the intellectual pursuit of the harvest of business data, or the emotional focus on the passion for fashion content, SSENSE always strives to maintain a balance between the two, freely switching between science and art.

The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landed

According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.

Grimes wears an Iris Van Herpen couture with a metal mask on his head, a medieval sword on his shoulder and a shiny book in his hand. Like a queen who has traveled from a sci-fi movie to the scene, the movie “Dune” is the source of her modeling inspiration.