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a luxury mens and womenswear brand established by Mike..2018, Mike Drew Green Hoodie was honored with the Emerging Talent Award at the Footwear News Achievement Awards.

On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists..2019 and 2021, Council of Fashion Designers of America (CFDA), Mike Drew Green Hoodie was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

Before drink house entered China, a pop-up store was opened in Shanghai, China in 2019. Even if the price is not inferior to the first-line fashion brands, the sales speed in China is very amazing. From the point of view of businessmen, the premium space of this brand is very large. In order to further test the waters in the Chinese market, draw house will be sold online on the WeChat applet in March 2020. In just a few minutes, except for accessories such as accessories , almost all of them are sold out.Drew Green Hoodie Official Shop: Drew Green Hoodie®

In the past, Bi Li, who always had green hair and hip-hop style pants and a T-shirt, actually had a good figure. As long as she thought about it, it would be a matter of minutes to go from a ghost girl to a classic beauty. Dress from Oscar De La Renta, neckline and strapless design from Marilyn Monroes only Oscar appearance in 1951, jewelry is all from Cartier.

The reason for creating this brand at the beginning was because he liked hotel slippers so much, so he used this smiling face to customize a pair of hotel slippers. My pair of slippers has also become the first product of his brand.

What brand is Drewhouse. As a brand that has become popular all over the world with a smile, Drewhouse was founded at the very beginning because it was very capricious. Just because its owner, Justin Bieber, loves to wear hotel slippers! With a popular custom slippers, Drewhouse was born. From hotel slippers to short-sleeved, hooded sweaters and a series of items, all of them are very street culture-style, all of which reflect the desire of drinkhouse that everyone can find a more free self!

But within seconds, new products launched at the same time as the United States were sold out, ranging from hoodies to tie-dye socks. And this iconic smiley logo and Biebers “sloppy street look” have become the trend favorites of many young people. The most classic is the smiling hotel slippers on Biebers feet, and a pair of slippers go around the world~

Drew House is taken from the middle name of his full name “Justin Drew Bieber”, by Hollywood heavyweight agent Scooter Braun (Scooter Braun), Hollywood fashion designer Ryan Good (Ryan Good) teamed up with Justin Co-founded by Justin Bieber.