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In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world..Mike Crocs X Justin Bieber X Drew Mens House Classic Clog envisioned the new store as a mix of natural and industrial materials, combining California flora with New Yorks landscape
The official good words: It is the brand positioning that is seen by taking pictures of models casually, but is this really the case? Whether it is the brand positioning or the instant high popularity of drew house, the most powerful thing is the power of celebrities to bring goods. The traffic of celebrities this year is unmatched~ Except for Bieber himself and his wife Beaver, the single product with the highest rate of appearance on the street is used. At the draw house, there are many stars who are loyal fans of the draw house!
drew house is a brand from “America”, which was founded in California in 2018 by Justin Bieber and Hollywood producer Ryan Good. At present, drink house has become the favorite brand of many star artists, including Ouyang Nana, Wu Yifan, Kanye West, Billie Eilish, etc. (in no particular order).
Creativity-oriented, sales-oriented, and seemingly contradictory directions have reached a settlement in SEENSE, which has also become the secret of SEENSEs ability to stand out in the fierce e-commerce competition.All Crocs X Justin Bieber X Drew Mens House Classic Clog -60% Off
Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, it is not difficult to find that he has a soft spot for hotel slippers. And this pair of Drewhouse slippers is also commonly used in white, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber, this slippers will naturally not stay on the shelf for too long. Interested friends may wish to wait for the arrival of the second product!
Kanye Wests Yeezy and Beyonces Ivy Park are representatives of successful cooperation with big groups, and they all choose Adidas. On the one hand, the co-branded marketing model with popular street trends makes the brands designed by stars cross-border with their own popularity when they are born. On the other hand, Yeezy and Ivy Park have sports attributes in their own positioning and are closer to the public, while Adidas large sales channels in China can help them deploy in the market faster.
Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, it is not difficult to find that he has a soft spot for hotel slippers. And this pair of Drewhouse slippers is also commonly used in white, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber, this slippers will naturally not stay on the shelf for too long. Interested friends may wish to wait for the arrival of the second product!
Like Billie Eilishs Tmall store, Drew House has only 19 items on the WeChat store, many of which have been marked “sold out”. This also confirms the popularity of Drew Houses sales in China from the side.
After this wave of warm-up, Drew House began to launch its own clothing line, mainly street style, solid color design. The word “drew” or the brands smiley logo is often used in designs, covering T-shirts, sweaters, shirts, trousers and other items.