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The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP..Discover The Seasons Must-Have Pieces From Ready-to-Wear Fashion to Stylish Accessories.
In other words, there is still a huge market space for the future development of SSENSE. In the future trend market, we expect them to bring more amazing products and culture to fashion lovers.
At the beginning of 2018, Xiao Jia registered his Middle Name “Drew” as a trademark, and cooperated with many friends and long-term partners to create a brand-Drewhouse. Speaking of his own brand, the logo design is also very interesting. The classic Worcester Smiley In a flash, it was changed to a smiley face + the logo of his middle name, Drew.
On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists.Crocs X Justin Bieber With Drew House 2 -60% Off
“Drew House” is a place where you can be yourself. Bye is in line with the mentality of todays young people: just be yourself and dress comfortably.
According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.
In other words, there is still a huge market space for the future development of SSENSE. In the future trend market, we expect them to bring more amazing products and culture to fashion lovers.
Although it has not yet opened, the ordering applet of SMILEY tea has been launched, and the nearby store shows that the location is Chaoyang Joy City.
In the past, Kanye used Yeezy to create a “homeless” style, and later Xiao Jia used himself to implement Scumbro hype. To put it simply, it is the new trend of the Internet composed of “Scummy” (sloppy) and “Bro” (brother).