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Recently, I saw a new store being renovated in Joy City, Chaoyang. Judging from the big yellow smiley logo on the fence, this is an independent new tea shop under the French clothing brand Smiley, called SMILEY tea. According to the fence information, this year marks the 50th anniversary of the Smiley brand, and the store is the first store of SMILEY tea in the world..Shop the Crocs X Bieber official site. Discover the latest mens and womens ready to wear, shoes, leather goods and accessories collections

Although SMILEY tea has its own traffic, as a newcomer in the tea industry, it is inevitable to compete with many predecessors. For SMILEY tea, innovation and profitability are the keys to going forward.

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.

As the Oscars of the fashion industry, Met Gala, the guest list was personally finalized by “the devil” Anna Wintour herself. This year, due to the epidemic, the guest list was also reduced to a smaller scale. However, the enthusiasm of the star models who have been holding back for more than two years has not diminished, and it can be said that they did their best on this red carpet.Crocs X Bieber Clearance Sale

In terms of products, SMILEY tea does not sell cookie-cutter conventional tea, but focuses on raw leaf steam tea, that is, using Western-style coffee to make tea. The main products include latte, hand-brewed tea, milk tea and special tea with wine elements. Drinks, ice cream, etc.

At the end of the same year, this pair of smiling hotel slippers was launched. It was a Drop of the nature of playing tickets.

According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.

The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landed

Drew house was co-founded by Justin Bieber and Ryan Good in 2018. The trend brand draw house has an iconic smiley face design, and the new product releases of all generations will have a trend of hard-to-find fashion.