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The official good words: It is the brand positioning that is seen by taking pictures of models casually, but is this really the case? Whether it is the brand positioning or the instant high popularity of drew house, the most powerful thing is the power of celebrities to bring goods. The traffic of celebrities this year is unmatched~ Except for Bieber himself and his wife Beaver, the single product with the highest rate of appearance on the street is used. At the draw house, there are many stars who are loyal fans of the draw house!.THE Crocs X Bieber SPRING SUMMER 2022 MAN EXISTS IN AN ESCAPIST DREAMSCAPE ALIVE WITH BLISSFUL POSSIBILITY.

The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP.

At present, SSENSE has 100 million monthly website page views, and its customers are concentrated in 18-40 year olds. According to the forecast of Bain & Company, by 2025, 18-40 year olds will account for 70% of luxury consumers.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.All Crocs X Bieber -60% Off

Justin Biebers fan girl “effect” Justin Bieber, who became famous at a young age, is a representative of the worlds top traffic and has a large number of loyal fans since his debut. His IG fans are as high as 104.5 million,000 likes. The previous post about his marriage with Beaver has achieved a feat of 12.37 million likes and 670,000 comments.

At this time, Xiao Jias fan effect and ability to bring goods highlights his advantages. How long has the brand been established, the old irons are all on the platform of Xiaojia.

His black outfit itself is rather dull, but because of this yellow smiling face and the classic “drew”, it will be particularly eye-catching.

In fact, cooperating with popular IP to realize traffic change has been tried and tested in the tea industry. When “Canglan Jue” was on the air, Nai Xues tea was co-branded with the Freesia Jue IP while it was hot. The related drinks sold tens of thousands of cups in just 8 minutes, and the related topics were read more than 200 million times.

Drew house was founded in California in 2018 by famous singer Justin Bieber and Hollywood producer Ryan Good. The name “drew” comes from Biebers middle name Drew. The brand is deeply influenced by skateboarding culture and has a unique street style.