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Recently, I saw a new store being renovated in Joy City, Chaoyang. Judging from the big yellow smiley logo on the fence, this is an independent new tea shop under the French clothing brand Smiley, called SMILEY tea. According to the fence information, this year marks the 50th anniversary of the Smiley brand, and the store is the first store of SMILEY tea in the world.

The New York Times reported on SSENSE in 2021 under the headline “The Sensibility of Ssense,” immediately reminiscent of Jane Austen’s Sense and Sensibility.

After Sequoia China became a shareholder, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.Crocs Justin Bieber Purple Outlet

Before drink house entered China, a pop-up store was opened in Shanghai, China in 2019. Even if the price is not inferior to the first-line fashion brands, the sales speed in China is very amazing. From the point of view of businessmen, draw house will be sold online on the WeChat applet in March 2020. In just a few minutes, except for accessories such as accessories , almost all of them are sold out.

Kanye Wests Yeezy and Beyonces Ivy Park are representatives of successful cooperation with big groups, and they all choose Adidas. On the one hand, the co-branded marketing model with popular street trends makes the brands designed by stars cross-border with their own popularity when they are born. On the other hand, Yeezy and Ivy Park have sports attributes in their own positioning and are closer to the public, while Adidas large sales channels in China can help them deploy in the market faster.

Dong Youlin, a fresh meat boy, is also quite common at work and in the daily draw house. It is really fashionable to apply the very popular tie-dye technique to sweaters in recent years! The wide version can also improve the dressing control ability and taste of the whole person.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

Creativity-oriented, sales-oriented, and seemingly contradictory directions have reached a settlement in SEENSE, which has also become the secret of SEENSEs ability to stand out in the fierce e-commerce competition.