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Drew House, a new and popular streetwear brand managed by Justin Bieber, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out..ACROSS A REFINED SPECTRUM OF TEXTURES AND FABRICS, Justin Bieber Drew Merch’S SPRING-SUMMER 22 COLLECTION CATERS TOWARDS A VERSATILE LIFESTYLE.

With street style and solid color design, the word “drew” or the logo of the brands smiley face almost covers most of the items. The brand reveals a full American street feeling, and the Biebers often wear them out of the street to bring goods.

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.

Ouyang Nana usually has a higher appearance rate of oversize in her private clothes. The loose and large version of the sweater is the most comfortable outfit for her except for work. The little fan girl of draw house~70% Off Justin Bieber Drew Merch Shop

This cooperation kicked off with the “creative flash” of the immersive experience of the SSENSE flagship store in Montreal, realizing the first interaction between the brew house and North American fans in real life.

In fact, cooperating with popular IP to realize traffic change has been tried and tested in the tea industry. When “Canglan Jue” was on the air, Nai Xues tea was co-branded with the Freesia Jue IP while it was hot. The related drinks sold tens of thousands of cups in just 8 minutes, and the related topics were read more than 200 million times.

Ouyang Nana usually has a higher appearance rate of oversize in her private clothes. The loose and large version of the sweater is the most comfortable outfit for her except for work. The little fan girl of draw house~

The reason for creating this brand at the beginning was because he liked hotel slippers so much, so he used this smiling face to customize a pair of hotel slippers. My pair of slippers has also become the first product of his brand.

With street style and solid color design, the word “drew” or the logo of the brands smiley face almost covers most of the items. The brand reveals a full American street feeling, and there are many color matching (mostly high saturation), and the Biebers often wear them out of the street to bring goods.