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2019, Renzo Rossos, OTB Group takes a minority stake in Drew House Corduroy Shirt..Its a collection of luxury streetwear for men and women that features biker jeans, graphic T-shirts, distressed denim jackets and more.

Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, it is not difficult to find that he has a soft spot for hotel slippers. And this pair of Drewhouse slippers is also commonly used in white, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber,.Shop over 2700 top Drew House Corduroy Shirt Mens Clothing and earn Cash Back all in one place. Also set Sale Alerts and shop Exclusive Offers

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.

Kanye Wests Yeezy and Beyonces Ivy Park are representatives of successful cooperation with big groups, and they all choose Adidas. On the one hand, the co-branded marketing model with popular street trends makes the brands designed by stars cross-border with their own popularity when they are born. On the other hand, Yeezy and Ivy Park have sports attributes in their own positioning and are closer to the public, while Adidas large sales channels in China can help them deploy in the market faster.

Just a few weeks ago, brew house and the international trend e-commerce platform SSENSE became a global partner, which is the first time they have expanded their global sales.Shop The Latest Drew House Corduroy Shirt

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.

On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Guan Xiaotong, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists.

Like Billie Eilishs Tmall store, Drew House has only 19 items on the WeChat store, many of which have been marked “sold out”. This also confirms the popularity of Drew Houses sales in China from the side.

In fact, cooperating with popular IP to realize traffic change has been tried and tested in the tea industry. When “Canglan Jue” was on the air, Nai Xues tea was co-branded with the Freesia Jue IP while it was hot. The related drinks sold tens of thousands of cups in just 8 minutes, and the related topics were read more than 200 million times.

Drew House, a new and popular streetwear brand managed by Justin Bieber, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out.