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After the 2020 Met Gala was canceled due to the epidemic, the Metropolitan Museum of Art recently welcomed the 2021 Met Gala. This years Met Gala theme is In America: A Lexicon of Fashion..Drew House Shirt Mens Ready to Wear Collection.

After the marriage, the Bieber couple went with a simple style. Hailey wore Saint Laurents new single-season black deep V dress, which was simple and high-end; Bieber wore his own brand, Drew House.

drew house is a brand from “America”, which was founded in California in 2018 by Justin Bieber and Hollywood producer Ryan Good. At present, drink house has become the favorite brand of many star artists, including Ouyang Nana, Wu Yifan, Kanye West, Billie Eilish, etc. (in no particular order).

At the end of March this year, just after Justin Biebers world tour in Montreal, Canada, the superstar couldnt wait to visit the “new home” of Drew House. Just in Montreal, the SSENSE flagship store built by architect David Chipperfield is now refurbished with childlike smiley graffiti, turning into a drink house pop-up store, providing an immersive interactive experience for fans of this trendy brand.Drew House Shirt Official Website

Recently, I saw a new store being renovated in Joy City, Chaoyang. Judging from the big yellow smiley logo on the fence, this is an independent new tea shop under the French clothing brand Smiley, called SMILEY tea. According to the fence information, this year marks the 50th anniversary of the Smiley brand, and the store is the first store of SMILEY tea in the world.

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.

According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

With its own strength, SSENSE is gradually becoming a fashion trend culture leader loved by young people. According to the latest public data, the annual growth rate of SSENSE has remained at double digits since its inception.