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In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products..Award-winning Designer Fashion, Contemporary & Premium Sports Wear Clothing

The official good words: It is the brand positioning that is seen by taking pictures of models casually, but is this really the case? Whether it is the brand positioning or the instant high popularity of drew house, the most powerful thing is the power of celebrities to bring goods. The traffic of celebrities this year is unmatched~ Except for Bieber himself and his wife Beaver, the single product with the highest rate of appearance on the street is used. At the draw house, there are many stars who are loyal fans of the draw house!

It is said that the logo of Justin Biebers personal original street brand Drew House is also inspired by Smileys yellow smiley face. When this yellow smiley face appears on the milk tea and coffee cup, it must also set off a craze for taking pictures and punching cards.

Creativity-oriented, sales-oriented, and seemingly contradictory directions have reached a settlement in SEENSE, which has also become the secret of SEENSEs ability to stand out in the fierce e-commerce competition.Drew House T Official Shop: Drew House T®

At the end of the same year, this pair of smiling hotel slippers was launched. It was a Drop of the nature of playing tickets.

With street style and solid color design, the word “drew” or the logo of the brands smiley face almost covers most of the items. The brand reveals a full American street feeling, and there are many color matching (mostly high saturation), and the Biebers often wear them out of the street to bring goods.

This also fully paved the way for the subsequent brand listing, sales, and marketing. This distinctive style of oversize is very popular among contemporary young people, as well as some trendy celebrities and stars. For them, the brands slogen, “Wear like you dont care” (no matter what others say, just wear it), the design of Drew House is perfect and seamless with the slogan.

Drew house was founded in California in 2018 by famous singer Justin Bieber and Hollywood producer Ryan Good. The name “drew” comes from Biebers middle name Drew. The brand is deeply influenced by skateboarding culture and has a unique street style.

According to public information, the Smiley brand was founded in the 1960s. French journalist Franklin Loufranri put forward the concept of “Smile France” in the French Evening News at that time, and founded The Smiley Company for authorization. Today, the company relies on licensing to rank among the top 100 licensors in the world.