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In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world..Growing up inspired by Californias 80s and 90s rock scene, Mike Drew House X Leafs created a brand that embodies the rebellious spirit

Justin Biebers fan girl “effect” Justin Bieber, who became famous at a young age, is a representative of the worlds top traffic and has a large number of loyal fans since his debut. His IG fans are as high as 104.5 million, and almost every post of Po has 120,000 likes. The previous post about his marriage with Beaver has achieved a feat of 12.37 million likes and 670,000 comments.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

In 2017, Justin Bieber auctioned a Ferrari 458 Italia custom car modified by the California tuner West Coast Customs. The whole car was changed from the original white painting to a distinctive Frozen Blue blue style. attention, but it also angered Ferrari. According to several foreign media reports including Carbuzz, Justin Bieber has been officially blacklisted by Ferrari for the reasons mentioned above, including the prohibition of public private testing data, unauthorized modification, and the ban on the sale of new cars within one year. There are multiple bans, and being part of the blacklist also means that Justin Bieber will lose the opportunity to buy a new car from the factory in the future.All Drew House X Leafs -60% Off

As for the fact that it is super difficult to buy a single product of the draw house, it must cost a lot of money and time for many fashion icons and friends who like to play fashion to buy a single product of his house. The most important thing is that the price of the draw house has been questioned. The low quantity is the objective reason for fans to complain, and fans at home and abroad will encounter the same situation that the price is too high. And Bieber also gave a full-point answer to this question. For many people who favor this brand, this answer is also pertinent. Bieber believes that launching his own fashion brand is not to cater to the mass market and make clothes. Well, to put it simply, the design that you have worked hard on is worth the price. You like to buy it, but dont buy it

In the European and American circles, Xiao Jias big fans include Kendall, Kylie Jenner, Snoop Dogg, Mengde, Kamei and so on.

Ferraris bans are all about protecting the integrity of the brand that its loyal customers care about, and the fact that Justin Bieber isnt the first celebrity on the blacklist, as are the likes of Kim Kardashian and Nicolas Cage, though for them its a matter of It is not difficult to buy in the market, but Ferraris persistence can also be seen from this matter.

On May 12 this year, Drew House will join hands with SSENSE to reach young consumers in various countries on this global platform.

Rami Atallah, CEO of SSENSE, once said, “You can see a picture of SSENSE anywhere on the Internet and know its SSENSE without even looking at the logo.”