2018, Council of Fashion Designers of America (CFDA), Mike Royal Blue Drew House Hoodie was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards..2018, Council of Fashion Designers of America (CFDA), Mike Royal Blue Drew House Hoodie was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards.
The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew..2019, Renzo Rossos, OTB Group takes a minority stake in Royal Blue Drew House Hoodie.
The main clothing styles of Drew house come from the rendering of street culture, and the brand is very keen to create their own style of clothing for young people with different cultural backgrounds and attitudes. The theme style elements are more inclined to oversize, and the tailoring design is in addition to the logo. In addition to the blessing of sexual elements, there are clothes that are loose and do not have complete joints to display, which is very obvious from the clothes of Justin Bieber after his return.
At the beginning of 2018, Xiao Jia registered his Middle Name “Drew” as a trademark, and cooperated with many friends and long-term partners to create a brand-Drewhouse. Speaking of his own brand, the logo design is also very interesting. The classic Worcester Smiley In a flash, it was changed to a smiley face + the logo of his middle name, Drew.
Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, it is not difficult to find that he has a soft spot for hotel slippers. And this pair of Drewhouse slippers is also commonly used in white, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber, this slippers will naturally not stay on the shelf for too long. Interested friends may wish to wait for the arrival of the second product!Royal Blue Drew House Hoodie -60% Off
Just a few weeks ago, brew house and the international trend e-commerce platform SSENSE became a global partner, which is the first time they have expanded their global sales.
In the European and American circles, Xiao Jias big fans include Kendall, Kylie Jenner, Snoop Dogg, Mengde, Kamei and so on.
After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.
With street style and solid color design, the word “drew” or the logo of the brands smiley face almost covers most of the items. The brand reveals a full American street feeling, and there are many color matching (mostly high saturation), and the Biebers often wear them out of the street to bring goods.
In June 2021, Sequoia China became the first investor in SSENSE. Co-founded in 2003 by three brothers Rami, Firas and Bassel Atallah, the company that sprouts from the basement of Montreal is expected to become one of the most valuable luxury e-commerce companies in the world.