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The biggest “villain” in the audience is Hunter Schafer, the heroine of the American TV series “Excited”. Pradas metallic gown, pure white eye color, and spider-shaped mask jewelry made herself the biggest boss in the game—the kind that feels like youll lose legendary gear when you beat her..Discover The Seasons Must-Have Pieces From Ready-to-Wear Fashion to Stylish Accessories.

At present, SSENSE has 100 million monthly website page views, and its customers are concentrated in 18-40 year olds. According to the forecast of Bain & Company, by 2025, 18-40 year olds will account for 70% of luxury consumers.

Recently, I saw a new store being renovated in Joy City, Chaoyang. Judging from the big yellow smiley logo on the fence, this is an independent new tea shop under the French clothing brand Smiley, called SMILEY tea. According to the fence information, this year marks the 50th anniversary of the Smiley brand, and the store is the first store of SMILEY tea in the world.

Drewhouse was founded in California in 2018 by famous singer Justin Bieber and Hollywood producer Ryan Good. The name “drew” comes from Biebers middle name, Drew. The brand is deeply influenced by skateboarding culture and has a unique casual street styleDrew House Website Official Website

At the beginning of 2018, Xiao Jia registered his Middle Name “Drew” as a trademark, and cooperated with many friends and long-term partners to create a brand-Drewhouse. Speaking of his own brand, the logo design is also very interesting. The classic Worcester Smiley In a flash, it was changed to a smiley face + the logo of his middle name, Drew.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

Not only is the supermodel wife his own fan, but Billie, the most beautiful world-weary face that is so popular now, has also publicly stated that “I really love Xiao Jia”. Some time ago, Billie met Xiao Jia backstage at Coachella, and was even more happy to get Xiao Jias hug.

In the year when FOG was not popular, he and Fogs manager Jerry Lorenzo jointly opened Pop-up. By the way, I also helped Kanye bring the coconut shoes.

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.