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Shop Now. More time to shop? Weve extended our store opening hours.FURTHERING MIKE House Of Drew ShopS COMMITMENT TO DENIM DECONSTRUCTION AND RECONSTRUCTION, THE SPRING SUMMER 2022 OFFERING IS DESIGNED AROUND BOLD MOTIFS AND CRAFT DETAILING. ACROSS SIGNATURE FLARE AND CARPENTER SILHOUETTES, HIBISCUS FLORA PATTERNS NOD TO NATURE’S VIBRANCY WHILE HAND-WOVEN PATCHWORK COMPOSITIONS OFFER SINGULAR INTERPRETATIONS.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said..2018, Council of Fashion Designers of America (CFDA), Mike House Of Drew Shop was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards.

In terms of products, SMILEY tea does not sell cookie-cutter conventional tea, but focuses on raw leaf steam tea, that is, using Western-style coffee to make tea. The main products include latte, hand-brewed tea, milk tea and special tea with wine elements. Drinks, ice cream, etc.

With street style and solid color design, the word “drew” or the logo of the brands smiley face almost covers most of the items. The brand reveals a full American street feeling, and there are many color matching (mostly high saturation), and the Biebers often wear them out of the street to bring goods.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.Enjoy Exclusive House Of Drew Shop

The main clothing styles of Drew house come from the rendering of street culture, and the brand is very keen to create their own style of clothing for young people with different cultural backgrounds and attitudes. The theme style elements are more inclined to oversize, and the tailoring design is in addition to the logo. In addition to the blessing of sexual elements, there are clothes that are loose and do not have complete joints to display, which is very obvious from the clothes of Justin Bieber after his return.

In the past, Kanye used Yeezy to create a “homeless” style, and later Xiao Jia used himself to implement Scumbro hype. To put it simply, it is the new trend of the Internet composed of “Scummy” (sloppy) and “Bro” (brother).

Like Billie Eilishs Tmall store, Drew House has only 19 items on the WeChat store, many of which have been marked “sold out”. This also confirms the popularity of Drew Houses sales in China from the side.

However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.

Creativity-oriented, sales-oriented, and seemingly contradictory directions have reached a settlement in SEENSE, which has also become the secret of SEENSEs ability to stand out in the fierce e-commerce competition.