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drew house is a brand from “America”, which was founded in California in 2018 by Justin Bieber and Hollywood producer Ryan Good. At present, drink house has become the favorite brand of many star artists, including Ouyang Nana, Wu Yifan, Kanye West, Billie Eilish, etc. (in no particular order)..Shop designer items by Blue Drew House Hoodie online. Choose the perfect piece for you: easy, quick returns and secure payment!

Drew House, a new and popular streetwear brand managed by Justin Bieber, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.

In fact, cooperating with popular IP to realize traffic change has been tried and tested in the tea industry. When “Canglan Jue” was on the air, Nai Xues tea was co-branded with the Freesia Jue IP while it was hot. The related drinks sold tens of thousands of cups in just 8 minutes, and the related topics were read more than 200 million times.Blue Drew House Hoodie Official Website

In 2017, Justin Bieber auctioned a Ferrari 458 Italia custom car modified by the California tuner West Coast Customs. The whole car was changed from the original white painting to a distinctive Frozen Blue blue style. attention, but it also angered Ferrari. According to several foreign media reports including Carbuzz, Justin Bieber has been officially blacklisted by Ferrari for the reasons mentioned above, including the prohibition of public private testing data, unauthorized modification, and the ban on the sale of new cars within one year. There are multiple bans, and being part of the blacklist also means that Justin Bieber will lose the opportunity to buy a new car from the factory in the future.

Not only is the supermodel wife his own fan, but Billie, the most beautiful world-weary face that is so popular now, has also publicly stated that “I really love Xiao Jia”. Some time ago, Billie met Xiao Jia backstage at Coachella, and was even more happy to get Xiao Jias hug.

And it was only in 2019 that he started to release clothes and accessories. From his clothes, you can find a lot of fog styles. Compared with fogs price of thousands of yuan and the price of sup, it is easy to accept.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

According to “Vanity Fair”, it is “to sell thousands of Hype items, and to wear them as if they had just been beaten by the gangsters on the street.”