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In early 2018, Justin Bieber founded his personal clothing brand, Drew House. Drew House, which is the middle name of his full name, “Justin Drew Bieber”, is trademarked “Drew”, “The House of Drew” and “La Maison Drew”. It was co-founded by Hollywood heavyweight agent Scooter Braun, Hollywood fashion designer Ryan Good and Justin Bieber. The brand LOGO was designed by Justin Biebers friend, American street graffiti artist and brand designer Kyle Harry. It is a mischievous smiley face, full of happiness and relaxation, and the smiley face + the logo of his middle name Drew..2019 and 2021, Council of Fashion Designers of America (CFDA), Mike Drew Justin Bieber Crocs was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.
But within seconds, ranging from hoodies to tie-dye socks. And this iconic smiley logo and Biebers “sloppy street look” have become the trend favorites of many young people. The most classic is the smiling hotel slippers on Biebers feet, and a pair of slippers go around the world~
Even if there is no “official announcement”, because the Drewhouse creative team consists of many Justin Bieber friends and long-term collaborators, there were rumors that this new brand is in charge of Bieber from the beginning. Earlier, Drewhouse also officially launched the brands first product: a pair of hotel slippers priced at only $4.99. If you pay attention to Justin Biebers daily outings, made of soft coral fleece, and embellished with a playful yellow “drew” smiley pattern on the upper. Of course, with the appeal of Justin Bieber, this slippers will naturally not stay on the shelf for too long. Interested friends may wish to wait for the arrival of the second product!
However, whether it is an independent operation or a cooperation with a group, running a brand is always a laborious and laborious thing. The rise and fall of the celebritys momentum and the change of development plans in a short time sometimes also affect the market performance of the brand. And some celebrities attitude towards personal brands also means playing tickets. Entering the Chinese market is only to make use of the residual heat of the brands short lifespan.Buy Drew Justin Bieber Crocs
Kaia Gerber, who made her debut at the Met Gala, was extra careful. The black tube top bubble dress came from Oscar de la Renta, and it was a replica of Bianca Jaggers 1981 red carpet look. Kaias Met debut was a success, both in response to the theme and in the completion of the overall look.
In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.
In 2017, Justin Bieber auctioned a Ferrari 458 Italia custom car modified by the California tuner West Coast Customs. The whole car was changed from the original white painting to a distinctive Frozen Blue blue style. attention, but it also angered Ferrari. According to several foreign media reports including Carbuzz, Justin Bieber has been officially blacklisted by Ferrari for the reasons mentioned above, including the prohibition of public private testing data, unauthorized modification, and the ban on the sale of new cars within one year. There are multiple bans, and being part of the blacklist also means that Justin Bieber will lose the opportunity to buy a new car from the factory in the future.
Dong Youlin, a fresh meat boy, is also quite common at work and in the daily draw house. It is really fashionable to apply the very popular tie-dye technique to sweaters in recent years! The wide version can also improve the dressing control ability and taste of the whole person.
But within seconds, new products launched at the same time as the United States were sold out, ranging from hoodies to tie-dye socks. And this iconic smiley logo and Biebers “sloppy street look” have become the trend favorites of many young people. The most classic is the smiling hotel slippers on Biebers feet, and a pair of slippers go around the world~