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The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP..Shop over 2700 top Drew Brand Sweatshirt Mens Clothing and earn Cash Back all in one place. Also set Sale Alerts and shop Exclusive Offers

On July 19 this year, Xiao Jia officially opened Weibo and sent a message to Chinese fans Say Hi. In less than a day, it has soared to 52w fans, including Jiang Mengjie, Ren Shihao, Wei Daxun, Meng Zikun, Lai Guanlin, Dong Youlin, Jeffrey and other artists.

After this wave of warm-up, Drew House began to launch its own clothing line, mainly street style, solid color design. The word “drew” or the brands smiley logo is often used in designs, covering T-shirts, sweaters, shirts, trousers and other items.

At the end of the same year, this pair of smiling hotel slippers was launched. It was a Drop of the nature of playing tickets.Drew Brand Sweatshirt Official Store

The overall source of inspiration is roller skating culture. The brand LOGO is a mischievous smiley face, which changed the classic Worcester Smiley into a smiley face + the logo of his middle name Drew.

The source of inspiration for the brand is related to the roller skating culture. The commercial value of the Drew House, which has established a cultural foundation, can be said to be endless in this field. There are not a few brands such as supreme, vans, and PALACE that started from street skateboarding culture, but with the scarcity created by Bieber, Drew House can become a hot favorite.

In the domestic idols, there are Zhou Zhennan who confessed to Xiao Jia on Weibo during the son of tomorrow, and Diva, who is at the level of Jolin Tsai, expressed his hope to work together in an interview.

Drew House is taken from the middle name of his full name “Justin Drew Bieber”, by Hollywood heavyweight agent Scooter Braun (Scooter Braun), Hollywood fashion designer Ryan Good (Ryan Good) teamed up with Justin Co-founded by Justin Bieber.

In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.