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The tea industry is never short of new entrants. According to iiMedia Research, in 2021, the scale of Chinas new tea beverage market will be 279.59 billion yuan, and it is expected to reach 374.93 billion yuan in 2025. New and old brands have raised competition barriers through the layout of price, scene, supply chain, etc., which has also made the industry competition more and more stalemate. As a newcomer in the tea industry, it is very easy for SMILEY tea to open the market with well-known IP..elevated offering of mens clothing and shoes that bridges the gap between streetwear and luxurious apparel and accessories

But in fact, this is the first wave of detonation on the Internet, just like the sky-high wool ball launched by Tiffany. In fact, Justin Bieber doesnt care how many pairs of this hotel slippers are sold. What he cares about is how many eyeballs and how many people it can get. Discuss, how many free press releases can there be, and what it means to promote the brand.

After Sequoia China became a shareholder, “Fashion Devil”, former editor-in-chief of “VOGUE” magazine China, and Sequoia China Investment Partner Zhang Yu also joined the SSENSE board of directors, continuing to explore digital and retail innovation, and grasp the future, led by millennials The trend of fashion consumption has accelerated the development of SSENSEs business in China and around the world.

As for the fact that it is super difficult to buy a single product of the draw house, it must cost a lot of money and time for many fashion icons and friends who like to play fashion to buy a single product of his house. The most important thing is that the price of the draw house has been questioned. The low quantity is the objective reason for fans to complain, and fans at home and abroad will encounter the same situation that the price is too high. And Bieber also gave a full-point answer to this question. For many people who favor this brand, this answer is also pertinent. Bieber believes that launching his own fashion brand is not to cater to the mass market and make clothes. Well, to put it simply, the design that you have worked hard on is worth the price. You like to buy it, but dont buy itJustin Bieber In Drew Hoodie Official Shop: Justin Bieber In Drew Hoodie®

Drew house, a trendy brand co-created by Justin bieber and other designers, will officially land in China at the end of March 2020. This trendy brand, which was only founded in 2018, has just entered the Chinese market, and its sales have been extraordinary. Presumably, friends can also see the figure of draw house on many domestic stars~

Smileys iconic “yellow smiley face” logo took the world by storm and is still enduring in the fashion world today, made into balloons, stickers, and printed on T-shirts and socks.

Drew House, officially opened its first Pop-Up store in Shanghai today. Inspired by skate culture, the Pop-Up features vintage speakers, poster-covered walls in skate parks, and designs that symbolize skate terrain. Drew House brought 38 items in one breath, such as long and short-sleeved T-Shirts with classic smiley faces and bear patterns, hoodies, shorts and accessories, etc., as well as the limited design of “Magic City”. Drew House Shanghai Pop-Up opens September 5th and runs through September 8th, so Justin Bieber fans may wish to check it out.

Lai Yang, chief expert of the Research Base of Beijing International Business Center, pointed out that popular IP authorization is the normal state of current brand development, mainly including cooperation by years and popular IP, cooperation by the number of products, cooperation by product style, etc. IP cooperation can not only increase IP popularity, but also bring product popularity to the licensee. In the process of cooperating with IP, the supervision of the authorized party and the IP is very important. s damage”. Lai Yang said.

Drew house was founded in California in 2018 by famous singer Justin Bieber and Hollywood producer Ryan Good. The name “drew” comes from Biebers middle name Drew. The brand is deeply influenced by skateboarding culture and has a unique street style.