Growing up inspired by Californias 80s and 90s rock scene, Mike Crocs X Bieber created a brand that embodies the rebellious spirit.Crocs X Biebers Spring-Summer 2022 footwear presents a story of casual ease, reimagining classic sportswear tropes through the houses West Coast design codes
According to the person in charge of the brand, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year..2019, Renzo Rossos, OTB Group takes a minority stake in Crocs X Bieber.
The brands most iconic product “mascot smiley hotel slippers” was immediately sought after by consumers after it was first launched, and major stars also showed their love, including Ouyang Nana, Luhan, Kanye West, Millie Bobby Brown, The Beckhams, Jaden Smith and more. At present, draw house has officially landed
Although SMILEY tea has its own traffic, as a newcomer in the tea industry, it is inevitable to compete with many predecessors. For SMILEY tea, innovation and profitability are the keys to going forward.
Kanye Wests Yeezy and Beyonces Ivy Park are representatives of successful cooperation with big groups, and they all choose Adidas. On the one hand, the co-branded marketing model with popular street trends makes the brands designed by stars cross-border with their own popularity when they are born. On the other hand, Yeezy and Ivy Park have sports attributes in their own positioning and are closer to the public, while Adidas large sales channels in China can help them deploy in the market faster.Shop The Latest Crocs X Bieber
It is said that the logo of Justin Biebers personal original street brand Drew House is also inspired by Smileys yellow smiley face. When this yellow smiley face appears on the milk tea and coffee cup, it must also set off a craze for taking pictures and punching cards.
Drew house, a trendy brand co-created by Justin bieber and other designers, will officially land in China at the end of March 2020. This trendy brand, which was only founded in 2018, has just entered the Chinese market, and its sales have been extraordinary. Presumably, friends can also see the figure of draw house on many domestic stars~
With its own strength, SSENSE is gradually becoming a fashion trend culture leader loved by young people. According to the latest public data, the annual growth rate of SSENSE has remained at double digits since its inception.
Recently, I saw a new store being renovated in Joy City, Chaoyang. Judging from the big yellow smiley logo on the fence, this is an independent new tea shop under the French clothing brand Smiley, called SMILEY tea. According to the fence information, this year marks the 50th anniversary of the Smiley brand, and the store is the first store of SMILEY tea in the world.
In fact, cooperating with popular IP to realize traffic change has been tried and tested in the tea industry. When “Canglan Jue” was on the air, Nai Xues tea was co-branded with the Freesia Jue IP while it was hot. The related drinks sold tens of thousands of cups in just 8 minutes, and the related topics were read more than 200 million times.