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Drewhouse was founded in California in 2018 by famous singer Justin Bieber and Hollywood producer Ryan Good. The name “drew” comes from Biebers middle name, Drew. The brand is deeply influenced by skateboarding culture and has a unique casual street style.Growing up inspired by Californias 80s and 90s rock scene, Mike Drew House 2 Crocs created a brand that embodies the rebellious spirit

The main clothing styles of Drew house come from the rendering of street culture, and the brand is very keen to create their own style of clothing for young people with different cultural backgrounds and attitudes. The theme style elements are more inclined to oversize, and the tailoring design is in addition to the logo. In addition to the blessing of sexual elements, there are clothes that are loose and do not have complete joints to display, which is very obvious from the clothes of Justin Bieber after his return.

“Drew House” is a place where you can be yourself. Bye is in line with the mentality of todays young people: just be yourself and dress comfortably.

Kanye Wests Yeezy and Beyonces Ivy Park are representatives of successful cooperation with big groups, and they all choose Adidas. On the one hand, the co-branded marketing model with popular street trends makes the brands designed by stars cross-border with their own popularity when they are born. On the other hand, Yeezy and Ivy Park have sports attributes in their own positioning and are closer to the public, while Adidas large sales channels in China can help them deploy in the market faster.70% Off Drew House 2 Crocs Shop

The official good words: It is the brand positioning that is seen by taking pictures of models casually, but is this really the case? Whether it is the brand positioning or the instant high popularity of drew house, the most powerful thing is the power of celebrities to bring goods. The traffic of celebrities this year is unmatched~ Except for Bieber himself and his wife Beaver, the single product with the highest rate of appearance on the street is used. At the draw house, there are many stars who are loyal fans of the draw house!

At present, SSENSE has 100 million monthly website page views, and its customers are concentrated in 18-40 year olds. According to the forecast of Bain & Company, by 2025, 18-40 year olds will account for 70% of luxury consumers.

But whether it is blohsh or Drew House, consumers of this type of European and American star clothing brands in China are still fans. If they want to get out of the circle, cooperation with large groups is often the first choice.

According to “Vanity Fair”, it is “to sell thousands of Hype items, and to wear them as if they had just been beaten by the gangsters on the street.”

In the European and American circles, Xiao Jias big fans include Kendall, Kylie Jenner, Snoop Dogg, Mengde, Kamei and so on.