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According to the person in charge of the brand, SMILEY tea will be positioned at a mid-range price, mainly for young female consumers born in the 1990s and 1995s. After the opening of the first store in Chaoyang Joy City, preparations will be made for the second store in Beijing, which is expected to open at the end of the year and the beginning of the year.
But within seconds, new products launched at the same time as the United States were sold out, ranging from hoodies to tie-dye socks. And this iconic smiley logo and Biebers “sloppy street look” have become the trend favorites of many young people. The most classic is the smiling hotel slippers on Biebers feet, and a pair of slippers go around the world~
According to the Insider website, Justin Biebers personal clothing fashion brand Drew House has become the annual champion new brand, which is the new brand with the largest sales this year. It is reported that Justin Bieber founded the Drew House brand in November last year and has since been widely liked by teenagers.Buy Drew Justin Bieber Shirt
Ferraris bans are all about protecting the integrity of the brand that its loyal customers care about, and the fact that Justin Bieber isnt the first celebrity on the blacklist, as are the likes of Kim Kardashian and Nicolas Cage, though for them its a matter of It is not difficult to buy in the market, but Ferraris persistence can also be seen from this matter.
Drew house, a trendy brand co-created by Justin bieber and other designers, will officially land in China at the end of March 2020. This trendy brand, which was only founded in 2018, has just entered the Chinese market, and its sales have been extraordinary. Presumably, friends can also see the figure of draw house on many domestic stars~
In the opinion of Yang Dayun, founder of the Fashion Transparency Innovation Center, no popular IP can maintain the long-term development of the brand. SMILEY tea needs to focus on the product itself, and constantly innovate on the basis of good products.
It is said that the logo of Justin Biebers personal original street brand Drew House is also inspired by Smileys yellow smiley face. When this yellow smiley face appears on the milk tea and coffee cup, it must also set off a craze for taking pictures and punching cards.
Before drink house entered China, a pop-up store was opened in Shanghai, China in 2019. Even if the price is not inferior to the first-line fashion brands, the sales speed in China is very amazing. From the point of view of businessmen, the premium space of this brand is very large. In order to further test the waters in the Chinese market, draw house will be sold online on the WeChat applet in March 2020. In just a few minutes, except for accessories such as accessories , almost all of them are sold out.